a creative
content
collective
Aesthete
(N) A person who has a refined sensitivity toward the beauties of art and nature.
telling
brand stories
ABOUT US_
Aesthete values the free flow of ideas and the lost art of listening. Like water, good ideas take many shapes and forms. We’re open to collaboration and love immersing ourselves in the essence of authentic brands, so we can tell their stories in fresh, distinctive, and conscious ways.
More than just a content team, we’re passionate about positioning brands in the right spotlight, fostering growth, and driving innovation. We see ourselves as extensions of our clients’ teams, working alongside them to explore new opportunities and enhance their presence.
Limit everything to the essential. But do not remove the poetry.
DIETER RAMS
Photos by Anke Loots
Art Direction/styling _ Jemma Dendy Young
Client _ Weylandts
Photos by Anke Loots
Art Direction/styling _ Jemma Dendy Young
Client _ Weylandts
Photos by Anke Loots
Art Direction/styling _ Jemma Dendy Young
Client _ Weylandts
Who we are_
Aesthete was founded by Nicola Landau and Jemma Dendy Young. Growing up as friends, their careers initially took different paths. Nicola’s journey includes experience in the hospitality and high-end retail sectors where her passion for crafting unique brand stories and fostering partnerships allowed her to develop as a trusted strategic thinker and team leader. In short, she’s an expert at connecting the dots.
Jemma’s road included stops in advertising, retail fashion buying, content styling, and brand design. With an eye for evocative imagery and the ability to craft unique brand identities, she was the obvious partner to bring to life their shared vision: a flexible and collaborative content collective that creates meaningful connections with consumers.
(I)
Design_
Our aim is to create purposeful content that resonates deeply. Concepts with longevity. Design with intention. Visuals that tell a bigger story. We believe great design is born from insight and driven by a deep understanding of your brand’s goals, audience, and market.
(II)
Visual_
Our aesthetic favours bold minimalism. Substance over surface. The understated over the obvious. And the natural over the artificial.
(III)
Connection_
We see ourselves as more than just collaborators; we are partners in your brand’s journey. We invest time in understanding your story, your vision, and your audience, creating content that not only captivates but also builds lasting connections.
the
to go
beyond the surface
How we can collaborate with you_
Aesthete provides holistic solutions to brands' marketing and content needs, from strategy and content planning to ideation and concept realization. Our fluid set-up allows us to offer curated options based on our clients' specific needs. Our network of collaborators includes leading designers, copywriters, web developers, videographers, photographers, and digital experts who share our vision.
CONTENT CREATION_
Campaign ideation
Shoot concept & shot list creation
Styling & art direction
Stylist/model/location sourcing
Equipment booking
Photography & videography
Graphic design asset creation
Managing campaign outcomes
PLANNING & STRATEGY_
Yearly calendar development
Marketing, brand strategy & campaign planning
Overseeing timelines & budget
Briefing external parties
PR & COMMUNICATION_
Email & social media marketing
PR & strategic partnerships
Brand collaboration ideation
